In regards to the Arab Spring, I would have advised Kenneth Cole to refrain from making any reference towards the outbreaks. The idea was clever in the sense of capturing attention but was highly offensive. As his PR agent, I would have advised Kenneth Cole to tweet support towards the victims of the Cairo outbreaks. Kenneth Cole could have potentially attracted customers by showing compassion and support towards this issue. I also would have told him to not tweet something about his new clothing line in the same tweet. Kenneth Cole made the wrong decision in using a highly sensitive topic to poke fun at for advertising purposes.
I would advise him that self promotion combined with humor is not a good combination. I would advise to take a policy that only promotes positivity and would not stir up controversy. Because people can take humor in all different ways, I would advise Kenneth Cole to have all of his tweets proof read before tweeting them.
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