I think the CEO was fine in speaking his opinions on gay marriage. He had the right to his opinion and should not be restricted to sharing that because he owns a successful fast food company. Sharing his opinion may have taken away some business but it is evident it did not decrease Chick fil a's sales. I think it was okay for him to share his opinion because Chick fil a is based on Christian values. He was holding his values for not only himself but also his business. I think his approach was not disrespectful. Had it been any other social group, the public's reaction would have been different.
Had I been advising Cathy, I would have probably had to be unbiased. His and my values are the same and would have agreed with him. However, as a PR person I probably would have advised him to refrain from saying what he said. Cathy's statement was not disrespectful but it did target one specific group. If asked what his opinion on gay marriage was I would have advised him to say he simply did not support it. There is no harm is saying you do not support something.
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