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If I were Ketchum, I would have advised ConAgra to approach the idea in a different way. I would have told ConAgra to tell the bloggers they would be eating high quality food and Marie Calendars. For example, they could have been successful by telling the bloggers they would be eating both kinds of food but would not know until the meal was completed. They would have been able to gather results and I do not think there would have been a negative reaction. I would have also advised them to not have used cameras without notifying the bloggers prior to the meal. I think ConAgra had a good idea but did not plan it well.

I would have structured the invitations to the bloggers as some sort campaign saying Marie Calendars is equivalent to high quality food and would like to invite them to test their theory. I would not have lied to the bloggers, saying they would be treated to a meal with only high quality food. I think if they had used the method I mentioned earlier they would have had a good response. I also think they could have gained great material for advertising purposes.