I think Kobe Bryant handled the situation respectfully and professionally. His choice of words were not appropriate, however was said due to being in a heat of the moment type of situation. In this type of situation, one can say things they do not mean. By showing interest in the LGBT community, Bryant was seen as someone who cared for those a part of this social group.
I would not drop him from a sponsor's point of view. We all have said things we should not have said in the heat of the moment. Bryant exemplified good character by apologizing to both incidents. Financially, dropping Bryant as a sponsor would only cost them money. Being a super star athlete, Bryant provided the company with a large fan base and great deal amount of revenue. Firing Bryant would only hurt the company.
I would have advised Bryant to pay the fine. Financial success is obvious, making $100,000 not a big fine. Bryant paying the fine also shows his sincerity towards the issue. I think Bryant should have paid for the fine not because he is rich, but because actions speak louder than words. In this case, paying the fine allowed fans to see a side of Bryant some have never seen. On the court, Bryant is viewed as rockstar in the basketball world. Off the court, Bryant is like any other person who struggles with voicing their opinions in a peaceful matter.
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